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Client case study

From haywire Slack to a team that finally delivered.

How a funnel design agency with 8 clients and 10 team members went from constant missed deadlines and founder bottleneck to a fully structured, calm operation - with systems still running today.

Client
Afreen Mansoor
Industry
Funnel Design Agency + Freelancer Coaching
Engagement
Nov 2022 – Aug 2023
Scope
Systems + Team Ops + Client Mgmt + Launches

9 mos

Engagement length

8

Agency clients managed

10

Team members coordinated

2

Businesses supported

The challenge

Perfectionist founder. Growing agency. Zero systems.

Afreen Mansoor was running a conversion-based funnel design agency - social media graphics, ClickFunnels and GoHighLevel builds, full digital product launches - alongside a coaching program for freelancers scaling to $5K/month. She had the clients, the team, and the demand. What she didn't have was structure. She was maxed out, everything ran through her, and her business was beginning to crack.

Slack was chaotic - non-stop questions about tasks and resources

No SOPs - team repeated questions every single project

10 team members with no clear ownership or accountability

Afreen was the bottleneck for every decision and approval

Deadlines missed regularly across 8 client accounts

No system to plan or execute course and coaching launches

No client tracker, no lead tracker, no project management board

Coaching program build stalled without operational support

What we built

Nine months. Two businesses. End-to-end.

01

ClickUp Workspace - Built from Scratch

Project management boards, client tracker, lead tracker, testimonial tracker, social media planner, SOP bank, and quarterly goals planner - all from zero. Still in use today.

02

Team Task Management System

Task tracker for all 10 team members. Every task came with clear instructions and attached resources - zero time spent searching for files or asking repetitive questions.

03

SOPs for Complex Design Delivery

Step-by-step SOPs for ClickFunnels builds, GoHighLevel setups, and graphic delivery - so the team could execute without Afreen's intervention every time.

04

Client & Team Communication Ops

First point of contact for all 8 agency clients. Managed expectations, timelines, and handoffs - Afreen stepped in only when essential.

05

Launch System Execution

Planned and executed launches for agency clients plus Afreen's Upwork Bootcamp course and freelancer coaching program using a repeatable launch system.

06

CEO Schedule & Goal Planning

Managed Afreen's content calendar, coaching sessions, and client acquisition. Set quarterly and monthly goals and held accountability across both businesses.

Tools used

ClickUpSlackGoogle Drive

The results

A business that ran without her.

Zero

Missed deadlines after systems went live across all 8 client accounts

10

Team members coordinated with clear ownership & accountability

2

Business launches - Upwork Bootcamp + Freelancer Coaching Program

Still

Running - ClickUp systems built in 2022, actively used by the team today

“She managed my team, my clients, and was always there to manage me. As an entrepreneur, I panic a lot - she kept me calm, and she kept the business going. She set up systems in ClickUp from scratch and we are using those systems even now!”

Afreen Mansoor

Funnel Design Agency & Freelancer Coach

Your turn

If your backend is running you instead of the other way around, let's talk.

A free Backend Systems Audit is your first step. 30 minutes on Zoom, and a personalised interactive audit board within 48 hours.

Book your free Backend Systems Audit

No pitch. No obligation. Just clarity.

– Shobana